| | | | | beyond everyone else. This no longer exists with |
| The service sales industry has lost track of the | | | | traditional web site service sales and provides no |
| basic fundamentals of selling. Sales 101, tells us the | | | | personal attention (instruction or education), which |
| importance of building rapport, education, | | | | we all know the client is looking for. |
| communicating accurate information quickly and | | | | The hotel and event planning industries must |
| providing special personal attention above and | | | | organize its virtual sales procedures and begin |
| beyond the competition. This practice no longer | | | | distributing and presenting sales information to |
| exists with online resources. Web sites often are | | | | include traditional sales standards to ensure an |
| built to reflect a web designer's technical goals and | | | | increase in profits and a decrease in annual |
| restrictions instead of the goals and needs of the | | | | marketing and advertising budgets. |
| sales Industry. | | | | Web Sites should provide your sales staff with |
| In today's competitive sales environment, time is | | | | virtual sales tools to close the sale faster and |
| money. Distribution and presentation of your sales | | | | more efficiently, saving you time and money. |
| material quickly and professionally - while providing | | | | Incorporating sales 101 into your virtual sales |
| personal attention to the client - can make the | | | | programs helps you sell above and beyond your |
| difference between the sale and lost business. | | | | competitors, while providing you with the tools to |
| Web sites should be a tangible Hotel Internet | | | | streamline your sales process and create a |
| Marketing virtual sales tool, providing sales | | | | paperless sales environment. |
| professionals all the necessary items needed to | | | | Consumers are still looking for personal attention |
| present and close the sale efficiently. Combining | | | | and outstanding customer service in the hospitality |
| old-school selling techniques with today's | | | | sales process. Simply having a web site is not |
| technology will allow you to outsell your | | | | enough to bring attention to event planning |
| competitors. | | | | services anymore. |
| Sales 101 tells us the importance of building | | | | Web sites are good marketing tools but they do |
| rapport, education, communicating accurate | | | | not provide hotel sales, catering sales and the |
| information quickly and providing special personal | | | | event planning sales professional with the |
| attention above and beyond the competition. This | | | | resources and education needed to streamline the |
| practice no longer exists with online resources. | | | | sales process to each sales and inquiry call. |
| Web sites often are built to reflect a web | | | | Distribution and presentation of your sales material |
| designer's technical goals and restrictions instead | | | | instantly and professionally - while providing |
| of the goals and needs of the event planning sales | | | | personal attention to the client - can make the |
| Industry. | | | | difference between the sale and lost business. |
| Sales 101 also tells us the importance of things | | | | Web sites should be a tangible sales tool, providing |
| such as client name/information displayed, | | | | sales professionals all the necessary items needed |
| communicate quick and accurate information and | | | | to present and close the sale efficiently in one |
| provide special personal attention above and | | | | phone call. |