| Some scholars suggest that the word 'hotel' | | | | hotels in London are adopting this marketing |
| derived from the French word 'hôtel' which | | | | method through their websites. These hotels have |
| refers a town house or the house serving | | | | highly optimized website for search engines with |
| frequent visitors. In general way, a short term | | | | the use of effective keywords, Meta tags, etc. |
| paid accommodation is known as hotel which may | | | | Visitors can get varieties of hotels here in London. |
| offer restaurant, swimming pool, healthcare and | | | | A little consciously planned trip to London may be |
| many more. A professional can get here exclusive | | | | distinctly beneficial for the visitors. Usually |
| services like conference and meeting rooms. First | | | | maximum numbers of tourist places are located in |
| time, this trend was professionally started by the | | | | central London. Hence visitors can get almost all |
| London railway which was flourished during post | | | | luxurious hotels in central London and getting a |
| world war when there was huge emigration in | | | | good budget hotel in central London may be a |
| London and in 1960s also because of booming of | | | | nightmare for the visitor. But, it is not complete |
| air traveling in London. | | | | truth. Victoria, Bayswater and king cross are the |
| Due to the wide range of hotel industry; greater | | | | name of some areas which are very close to |
| comparability is required. So, star rating system | | | | central London and visitors can get here the |
| has been introduced. Even diamonds rating also | | | | cheap and budget hotels here. |
| can be seen which is used by AAA and their | | | | If, visitors identify the targeted destination before |
| affiliated bodies. | | | | starting the trip to London then it would be very |
| Nowadays, maximum visitors are relying upon | | | | easy to manage an affordable accommodation in |
| internet. Hence, global distribution system (GDS) | | | | the vicinity areas. The good news for all those |
| has been introduced. First time it was introduced | | | | travelers who are willing to visit London in near |
| in 1960s by the airline industry to keep track of | | | | future is that British government has realized that |
| flight schedules, availability and prices. B2B | | | | high cost of hotels may ruin their reputation. So, |
| electronic commerce was also facilitated by the | | | | government has deployed a strategy entitled: |
| GDS in mid 1970s. As an hotelier, one can adopt | | | | "Winning - A Tourism Strategies for 2012 and |
| direct and indirect web distribution model. Hotels in | | | | Beyond". Centre of attraction of London hotels |
| London are using both methods. Visitors can go | | | | other than good services are their marvelous |
| directly to the websites of hotels through search | | | | architecture and era old legacy of royal British |
| engine or by other channels like online leisure | | | | which mesmerized all visitors and hence, they |
| travel services, meeting and event planner | | | | come again and again in these hotels. |
| services, hotel directories, etc. In modern | | | | At last, one must check the environmentalist |
| scenario, direct web distribution is the most | | | | report about the hotels because recently a report |
| popular format of marketing. Almost all foremost | | | | has quoted question mark. |